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The Merchant’s Dilemma

The Merchant’s Dilemma

Apr 23, 2026 Archetypes Shares

This is part two of a three-part series leading up to the publishing of my first book—Artist, Merchant, Seeker. The book that will be released this Spring is about three archetypes, and how they form the basis of your work, no matter the profession or specialism you...
The Merchant’s Code: Ethics of Goodness

The Merchant’s Code: Ethics of Goodness

Jul 9, 2025 Business and Marketing Shares

My upbringing gave me a very strong narrative about business: it’s corrupt and corrupts good people. It took me many years to unwind this story and reintegrate the archetype of the Merchant back into my worldview and life. It’s been a great lifeline for me, when I’m...
Reconciling the Artist and the Merchant

Reconciling the Artist and the Merchant

May 16, 2018 Archetypes Shares

There’s an idea I’ve been fascinated for years now. It’s one of those things that has endured through different businesses and phases of my life. It is the idea that there is a new kind of professional role being formed in society at large – a kind of entrepreneur who...
The Heroic Professional Part II: The Transformational Cycle

The Heroic Professional Part II: The Transformational Cycle

Jan 16, 2018 Archetypes Shares

The professional. A role as old as Adam. The professional used to be someone who had a trade – a craftsman, farmer, healer, soldier. The new professional is one who follows a vocation – literally a calling. And by following this calling, the call of the gods, we step...
The Heroic Professional – Part I: The Archetypal Trinity

The Heroic Professional – Part I: The Archetypal Trinity

Dec 15, 2017 Archetypes Shares

We live in interesting times. The famed ‘fast changing world’ – the best we can do to describe the overwhelming whirl of evolution as it gathers pace. I believe that we’re in the midst of the early chapters of a new age. Ken Wilber calls it integral. James Altucher...