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Reconciling the Artist and the Merchant

Reconciling the Artist and the Merchant

May 16, 2018 Archetypes Shares

There’s an idea I’ve been fascinated for years now. It’s one of those things that has endured through different businesses and phases of my life. It is the idea that there is a new kind of professional role being formed in society at large – a kind of entrepreneur who...
What’s the Point of Your Work?

What’s the Point of Your Work?

Jan 19, 2017 Business and Marketing Shares

What’s the point? I don’t mean, in the self-deprecating fashion that we can be prone to. The one where the internal voice whines “oh, what is the point?” I mean, what’s the point – the sharpened statement that conveys the essence of what you do? Do you know? Do...
The 3 strategies I use to market my art

The 3 strategies I use to market my art

Jul 18, 2016 Business and Marketing Shares

I’m writing an ebook. I thought it was finished, then I discovered it wasn’t. It will be out later this year, and it’s called How to Market Your Art. So, as a little teaser, here’s a very practical description of some of the main ways I market my own art. First...
How to Heal our Allergies to Marketing

How to Heal our Allergies to Marketing

Mar 28, 2016 Business and Marketing Shares

Sometimes when I sit down to write these more instructional posts – the one’s where I’m trying to teach you something that practically helps you – I assume a position. I hear myself with this haughty voice in an upper-class English accent.  “I, Lord Ewan, in my...
Launch Before You’re Ready

Launch Before You’re Ready

Mar 23, 2016 Business and Marketing Shares

You probably have an idea that you haven’t made and shared yet. I don’t know exactly what it is, but if you think about it, you probably have a bunch of reasons why it’s not time to share it with the world yet. Maybe it’s an idea for a course you want to make, or a...