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The Marketer Who Cried Wolf

The Marketer Who Cried Wolf

Oct 22, 2015 Business and Marketing Shares

There’s a very old story. A shepherd boy is bored tending his sheep, and so to amuse himself, he shouts ‘Wolf, Wolf!” And the villagers come running to save him, and discover it was a ruse. And he laughs. And then he does it again, and they still fall for it,...
4 Principles of a Thriving Tribe

4 Principles of a Thriving Tribe

Jun 26, 2015 Business and Marketing Shares

There is a disease at work in our marketing. It’s afflicting everything we do. It is chronic short-termism. The desperation to succeed at my new launch, so that my ego doesn’t get kicked in the teeth, and my bank balance doesn’t dip into the stress zone. The eagerness...