What’s the Point of Your Work?

What’s the Point of Your Work?

What’s the point? I don’t mean, in the self-deprecating fashion that we can be prone to. The one where the internal voice whines “oh, what is the point?” I mean, what’s the point – the sharpened statement that conveys the essence of what you do? Do you know? Do...
Why Great Selling is like Great Kissing

Why Great Selling is like Great Kissing

Ever since I decided to build a coaching business last year, I’ve had to learn to sell. I’d avoided it before. I got good at marketing, so I could let my writing do the selling for me. But as a coach, I had to learn to be with another human being, and sell my...