Jun 26, 2015 Business and Marketing
There is a disease at work in our marketing. It’s afflicting everything we do. It is chronic short-termism. The desperation to succeed at my new launch, so that my ego doesn’t get kicked in the teeth, and my bank balance doesn’t dip into the stress zone. The eagerness...
Jun 16, 2015 Business and Marketing
You’re creating something new. Or thinking about it. How do you launch it? How do you create a powerful promotion strategy for it? How do you get the word out? How do you make sure your new thing is a success? Marketing. It’s unavoidable. It’s necessary. It’s...
Jun 1, 2015 Business and Marketing
Marketing isn’t about advertising anymore. You can’t build a product and then hope to ‘find an audience’ for it. Mad Men is truly over. The new marketing is being who you are, attracting your natural tribe, and then creating products that deeply serve them. As...
Feb 18, 2015 Business and Marketing
There is a new kind of product on the market. The demand is immense. The competition non-existent. It is not a product that can be held in your hands. It is not manufactured in factory, or assembled from components. It is not a product that gives you the answer, or...
Nov 12, 2014 Business and Marketing
We can think of marketing as having two different ways. The first way of marketing is presenting ourselves, skillfully, strategically, deliberately. It’s writing our persuasive website copy, designing a logo that gives just the right feel to the brand,...
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