Jun 26, 2015 Business and Marketing
There is a disease at work in our marketing. It’s afflicting everything we do. It is chronic short-termism. The desperation to succeed at my new launch, so that my ego doesn’t get kicked in the teeth, and my bank balance doesn’t dip into the stress zone. The eagerness...
Jun 16, 2015 Business and Marketing
You’re creating something new. Or thinking about it. How do you launch it? How do you create a powerful promotion strategy for it? How do you get the word out? How do you make sure your new thing is a success? Marketing. It’s unavoidable. It’s necessary. It’s...
Jun 8, 2015 Calling and Purpose
I was at dinner a few nights ago with a friend. We’d just spent a day with the spiritual teacher Adyashanti. We’d both been deeply moved by the experience, and by him. As we talked about life, love and religion, I happened to mention that I’d felt increasingly drawn...
Jun 1, 2015 Business and Marketing
Marketing isn’t about advertising anymore. You can’t build a product and then hope to ‘find an audience’ for it. Mad Men is truly over. The new marketing is being who you are, attracting your natural tribe, and then creating products that deeply serve them. As...
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