Writing
Practical philosophy for creative, soulful entrepreneurs
The Natural New Year: Realigning Ancient Time-Cycles
Despite what our calendars tell us, now is a wonderful time to engage your new year energy. I know we’re in March, and our “New Year” was supposed to be two months ago, but as I’m going to explain, this tradition is actually a relic of bureaucratic decisions made a long time ago. We’re running […]
read article
The Death of the Trojan Horse Marketer
Business isn’t about you and your weird tastes. It’s about your customers. And if you want to be successful, you can’t talk about the far-out stuff that you happen to like. That just won’t fly. No, you must talk about handsome return on investment,...
read article
The Dark Truth About Transformation
It all just came to me, and I realized the truth. My world changed, the heavens opened up, I saw the light. It was beautiful. I was beautiful. It’s a mistaken story. Transformation is not the euphoria that we think it is. Realization can be...
read article
Unlocking Your Capacity to Create Money
You're a brilliant practitioner. You have a gift. You have so much to give. But you're compromised. You're over-giving and under-funded. When you don’t create money in alignment with your practice, when you don’t fuel your business effectively, you...
read article
6 Stories That Stop Us Creating Our True Work
You’re here for a reason. It’s not a mistake. You have to work to do. You have things to create, wisdom to convey, gifts to offer. Your work is just that. It is your Work. It is unique. And if you don’t create it, the world will never have it. Your...
read article
4 Principles of a Thriving Tribe
There is a disease at work in our marketing. It’s afflicting everything we do. It is chronic short-termism. The desperation to succeed at my new launch, so that my ego doesn’t get kicked in the teeth, and my bank balance doesn’t dip into the stress...
read article
Why Normal Marketing Doesn’t Work (And What To Do Instead)
You’re creating something new. Or thinking about it. How do you launch it? How do you create a powerful promotion strategy for it? How do you get the word out? How do you make sure your new thing is a success? Marketing. It’s unavoidable. It’s...
read article
Confessing To My Friendship With Jesus
I was at dinner a few nights ago with a friend. We’d just spent a day with the spiritual teacher Adyashanti. We’d both been deeply moved by the experience, and by him. As we talked about life, love and religion, I happened to mention that I’d felt...
read article
5 Ways To Grow Your Tribe (without resorting to clever tactics)
Marketing isn’t about advertising anymore. You can't build a product and then hope to ‘find an audience’ for it. Mad Men is truly over. The new marketing is being who you are, attracting your natural tribe, and then creating products that deeply...
read article
Anxiety: The Energy Of Growth
Entrepreneurship and anxiety go hand in hand. You can’t separate them. Though I tried. I spent the majority of my early adult life trying to run from anxiety. I was scared about feeling scared. My first job was putting cheese on shelves in a big...
read article