Writing
Practical philosophy for creative, soulful entrepreneurs
The Return of the Seeker
This is the final part of a short series introducing three archetypes that underpin our work as entrepreneurs, freelancers and professionals—The Artist, the Merchant and the Seeker. (They are also the subject of my book, coming out in June.) In part one I talked about the Artist, and how so many of us have our […]
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Why Great Selling is like Great Kissing
Ever since I decided to build a coaching business last year, I’ve had to learn to sell. I’d avoided it before. I got good at marketing, so I could let my writing do the selling for me. But as a coach, I had to learn to be with another human being,...
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Speaking your Truth can be a Trap
I finally said it. “I don’t want you to coach me any more. I don’t want your advice. I'm done with it. I’m going to do it my way from now on. You don’t get to tell me how I should do it any more.” When it did come, I kind of blurted it out, the...
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The Power of Bending Time-Frames
You have the ability to change time. You can change it, because you can think about it, and change the frame. No other creature we know about can do this. Our ability to think in time is one of the super-powers we are given as human beings. A...
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The Death of the Trojan Horse Marketer
Business isn’t about you and your weird tastes. It’s about your customers. And if you want to be successful, you can’t talk about the far-out stuff that you happen to like. That just won’t fly. No, you must talk about handsome return on investment,...
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The Dark Truth About Transformation
It all just came to me, and I realized the truth. My world changed, the heavens opened up, I saw the light. It was beautiful. I was beautiful. It’s a mistaken story. Transformation is not the euphoria that we think it is. Realization can be...
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Unlocking Your Capacity to Create Money
You're a brilliant practitioner. You have a gift. You have so much to give. But you're compromised. You're over-giving and under-funded. When you don’t create money in alignment with your practice, when you don’t fuel your business effectively, you...
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6 Stories That Stop Us Creating Our True Work
You’re here for a reason. It’s not a mistake. You have to work to do. You have things to create, wisdom to convey, gifts to offer. Your work is just that. It is your Work. It is unique. And if you don’t create it, the world will never have it. Your...
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4 Principles of a Thriving Tribe
There is a disease at work in our marketing. It’s afflicting everything we do. It is chronic short-termism. The desperation to succeed at my new launch, so that my ego doesn’t get kicked in the teeth, and my bank balance doesn’t dip into the stress...
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Why Normal Marketing Doesn’t Work (And What To Do Instead)
You’re creating something new. Or thinking about it. How do you launch it? How do you create a powerful promotion strategy for it? How do you get the word out? How do you make sure your new thing is a success? Marketing. It’s unavoidable. It’s...
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