Writing
Practical philosophy for creative, soulful entrepreneurs
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LATEST ARTICLE
The Return of the Seeker
READ ARTICLE →: The Return of the SeekerThis is the final part of a short series introducing three archetypes that underpin our work as entrepreneurs, freelancers and professionals—The Artist, the Merchant and the Seeker. (They are also the subject of my book, coming out in June.) In part one I talked about the Artist, and how so many of us have our…
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The Marketer Who Cried Wolf
Read Article →: The Marketer Who Cried WolfThere’s a very old story. A shepherd boy is bored tending his sheep, and so to amuse himself, he shouts ‘Wolf, Wolf!” And the villagers come running to save him, and discover it was a ruse. And he laughs. And then he does it again, and they still fall for it, bitterly. The third time,…
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5 Lessons from a Year of Writing
Read Article →: 5 Lessons from a Year of WritingWhen people ask me what I do, I say “I’m a writer.” Though that declaration is relatively recent, my history of writing is not. I wrote my first poem at age 7. I posted it on facebook recently – it got more likes than my contemporary writing. I wrote songs for many years, though I…
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Stepping into the Heart of Courage
Read Article →: Stepping into the Heart of CourageBrene Brown said it best. “You can’t get to courage without walking through vulnerability.” If you go up to somebody who is in the midst of taking courageous action, and you ask “how do you feel?” they probably won’t say “I feel courageous”. They’ll probably say: “I feel vulnerable.” If you wilfully decide to ‘do…
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Why Great Selling is like Great Kissing
Read Article →: Why Great Selling is like Great KissingEver since I decided to build a coaching business last year, I’ve had to learn to sell. I’d avoided it before. I got good at marketing, so I could let my writing do the selling for me. But as a coach, I had to learn to be with another human being, and sell my services.…
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Speaking your Truth can be a Trap
Read Article →: Speaking your Truth can be a TrapI finally said it. “I don’t want you to coach me any more. I don’t want your advice. I’m done with it. I’m going to do it my way from now on. You don’t get to tell me how I should do it any more.” When it did come, I kind of blurted it out,…
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The Power of Bending Time-Frames
Read Article →: The Power of Bending Time-FramesYou have the ability to change time. You can change it, because you can think about it, and change the frame. No other creature we know about can do this. Our ability to think in time is one of the super-powers we are given as human beings. A lizard is perpetually stuck in the now.…
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The Death of the Trojan Horse Marketer
Read Article →: The Death of the Trojan Horse MarketerBusiness isn’t about you and your weird tastes. It’s about your customers. And if you want to be successful, you can’t talk about the far-out stuff that you happen to like. That just won’t fly. No, you must talk about handsome return on investment, the tangible benefits to their short-term goals, the problem your product…
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The Dark Truth About Transformation
Read Article →: The Dark Truth About TransformationIt all just came to me, and I realized the truth. My world changed, the heavens opened up, I saw the light. It was beautiful. I was beautiful. It’s a mistaken story. Transformation is not the euphoria that we think it is. Realization can be exquisite. The alethic moment, when what was once hidden, is…
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Unlocking Your Capacity to Create Money
Read Article →: Unlocking Your Capacity to Create MoneyYou’re a brilliant practitioner. You have a gift. You have so much to give. But you’re compromised. You’re over-giving and under-funded. When you don’t create money in alignment with your practice, when you don’t fuel your business effectively, you suffer, and I suffer, because I’m deprived of the fullness of your offer. There have been…
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6 Stories That Stop Us Creating Our True Work
Read Article →: 6 Stories That Stop Us Creating Our True WorkYou’re here for a reason. It’s not a mistake. You have to work to do. You have things to create, wisdom to convey, gifts to offer. Your work is just that. It is your Work. It is unique. And if you don’t create it, the world will never have it. Your work is something you…
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4 Principles of a Thriving Tribe
Read Article →: 4 Principles of a Thriving TribeThere is a disease at work in our marketing. It’s afflicting everything we do. It is chronic short-termism. The desperation to succeed at my new launch, so that my ego doesn’t get kicked in the teeth, and my bank balance doesn’t dip into the stress zone. The eagerness to get as many people to sign…
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Why Normal Marketing Doesn’t Work (And What To Do Instead)
Read Article →: Why Normal Marketing Doesn’t Work (And What To Do Instead)You’re creating something new. Or thinking about it. How do you launch it? How do you create a powerful promotion strategy for it? How do you get the word out? How do you make sure your new thing is a success? Marketing. It’s unavoidable. It’s necessary. It’s changing. The rules are changing. The game is…